Social Media Bootcamp Rockford

Each Session will feature four different rooms. Each room will be covering a different subject. At the end of each day, there will be a wrap up session with TWEET UPS to follow at different Rockford Locations that are still to be determined. Sunday there will be an event you will not want to miss along with a recap of the previous days events.

Friday July 24

8:00 - 9:00 Check In

9:00 - 9:30 Open Bootcamp
Room 1 Introductions - Instructions     (Jennifer Parness, David Griffith, Ray Smith, Chris Luttig)

9:30 - 9:45 Break

9:45 - 11:00 Session 1
Room 1 What Does Social Media Mean to You?      (Sarah Evans)
Room 2 Why Join? What is it That You Want to Do?      (Bradley Will)
Room 3 An Evolutionary History of Social Media      (David Griffith)
Room 4 LinkedIn Basic Training - Comprehensive Sign Up and Set Up      (TBA)

11:00 - 11:15 Break

11:15 - 12:30 Session 2
Room 1 Networking and Community Building Using Social Media      (Mark J. Carter)
Room 2 The Art of The Conversation      (Will English IV)
Room 3 Marketing and Branding > Adding Social Media to Traditional Best Practices (Jennifer Parness, Ray Smith)
Room 4 Twitter Basic Training - Comprehensive Sign Up and Set Up     (Amy Ravit Korin)

12:30 - 2:00 Lunch

2:00 - 3:15 Session 3
Room 1 ROI Metrics > Relationships vs Transactions      (Amy Ravit Korin)
Room 2 Business Development / Branding using LinkedIn      (Dana VanDen Heuvel)
Room 3 A Comprehensive Social Media Strategy      (Phillip Nowak)
Room 4 Facebook Basic Training - Comprehensive Sign Up and Set Up      (Tim McDonald)

3:15 - 3:30 Break

3:30 - 4:45 Session 4

Room 1 Social Media - Business Case: Cause Marketing      (Mark J. Carter)
Room 2 Destination Marketing - Telling People Where to Go      (Theresa Carter)
Room 3 Social Media - Business Case: Real Estate      (Tim McDonald)
Room 4 Blogging - Why? / What About?     (Bradley Will)

4:45 - 5:15 Daily Wrap Up

Room 1 Debrief - Announcements      (Jennifer Parness, David Griffith, Ray Smith, Chris Luttig)


Saturday July 25

8:00 - 9:00 Check In

9:00 - 9:30 Open Bootcamp

Room 1 Grounding - Instructions      (Jennifer Parness, David Griffith, Ray Smith, Chris Luttig)

9:30 - 9:45 Break

9:45 - 11:00 Session 1

Room 1 What New at Facebook      (Facebook)
Room 2 Blogging to Become a Thought Leader      (Dana VanDen Heuvel)
Room 3 Search Engine Optimization Best Practices: Putting Your Website to Work      (Avery Cohen)
Room 4 Flickr Basic Training - Comprehensive How to… and Tagging and Sharing   (Ray Smith, Chris Luttig)

11:00 - 11:15 Break

11:15 - 12:30 Session 2

Room 1 What's New at Google      (Google)
Room 2 Social Media Best Practices      (Darren Williger)
Room 3 Guerilla Monitoring = FREE Online Resources for Social Media Monitoring      (Heidi Sullivan)
Room 4 Video Revolution!     (Jen Knoedl)

12:30 - 2:00 Lunch

2:00 - 3:15 Session 3

Room 1 A Social Media Evolution > What's Next?      (Jeffrey Stewart)
Room 2 FB = For Business; Using Facebook for Marketing, Service and Sales      (Theresa Carter)
Room 3 On Message, On Target and On the Money With Google Analytics      (Avery Cohen)
Room 4 Valuable Tools & Applications to Optimize Your Time     (Philip Nowak)

3:15 - 3:30 Break

3:30 - 4:45 Session 4

Room 1 Making Social Media Personal      (Sarah Evans)
Room 2 Learning to H.E.L.P. Your Business      (Darren Williger)
Room 3 SaaS Social Media Monitoring Solutions      (Heidi Sullivan)
Room 4 RSS / Syndicating Your Thoughts to Create Influence      (Jeffrey Stewart)

4:45 - 5:15 Daily Wrap Up

Room 1 Debrief - Announcements   (Jennifer Parness, David Griffith, Ray Smith, Chris Luttig)


Sunday July 26

08:00 - 09:00 Check In

09:00 - 11:00 *Special Event*    (David Griffith, Liz Strauss, Hope Bertram)

Room 1 *Special Event*

11:00 - 12:00 Bootcamp Wrap Up   (Jennifer Parness, David Griffith, Ray Smith, Chris Luttig)

Room 1 Bootcamp Wrap Up

[Note: Schedule and Speakers May Change without Notice]